Monday, February 8, 2010

2/8/2010: Dayton Dutch Lions Sign 3 Year Jersey Deal With Under Armour

On Sunday, Dayton's new team- the Dutch Lions- announced a 3 year partnership deal with Under Armour. The popular brand known mostly by soccer players as being a good thing to wear underneath the jersey to keep warm, appears to now be looking to make a move up top, into the jersey business as well.

The DDL F.C. ownership appears to be very happy with the move, here are Mike Mossel's thoughts: "Under Armour is a very ambitious quality brand that is looking to become a leading brand in the US soccer market. It is the same ambition we have as a club. But besides that they have a trendy design that matches our branding as well. The fact that we are partnering for at least three years shows that we both want to invest in this relationship."

For more information on the deal, check it out on the Dayton Dutch Lions website.


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